February 8th, 2018
(warning : the below contains coarse language and pedantry)
If I were to call somebody (say Disney, but anybody really) a "Bunch Of A$$h0le$", they'd probably (rightly) get offended by that kind of language. And if, additionally, my defense for that was "No.... you don't understand. Don't be upset by what YOU think those words mean. Instead, why not judge me by what I meant by those words... which is totally different?".... wouldn't that be considered pretty f**king lame?
Well, yes it would. Because words have meaning, and when you use certain words to describe a certain thing, knowing how those words are likely to be taken is what communication is all about.
So that's why when the "European Premiere" for Marvel's Black Panther, advertised as such in the weeks prior to the event, was announced just one day beforehand to be entirely Closed To The Public (ie. it would be a private event), but would still be called a European Premiere.....then I'd also call that f**king lame. Because an event that's closed to the public is NOT a premiere (I've been to over 400... I feel like I'm entitled to say this).
Indeed, Disney has previously called such closed/indoor events "Fan Screenings" or "Gala Launches" - they did that for movies like Dr Strange, Rogue One, Beauty & The Beast and Guardians of the Galaxy Vol2. But using the words EUROPEAN PREMIERE for a such an event?
That's a first, and it's Lame.
And I suspect there's a reason for it.
Because words have meaning, or at least they have implications, it's clear that Disney wanted to call their 'thing' a European Premiere mainly because that sounded cool.... and so that anyone reading the newspapers or online reports or tweets who saw smiling and posing stars fancily dressed in front of a Marvel-branded backing-board, would in their mind assume it to have been some kind of large spectacle, appropriate for a huge movie in a huge Marvel franchise.
Which this event clearly is/was not. This event could have been done via SKYPE. Don't believe me? Check out the SEVEN PAGES of photos put up by wireimage.com and tell me what you believe the total amount of space dedicated to the *cough* EUROPEAN PREMIERE was. My apartment could have hosted that event!!
But hey, there's no negative consequences for stretching the truth, or being misleading, or exaggerating. It's only words, and it seems words DON'T have meaning. They can mean whatever you want them to mean. You can say it was a European Premiere. You can say a million people attended your inauguration. You can call your country free. You can call your dogshit 'premium'. You can say whatever you want. It doesn't matter... at all.
Although I do think it's spectacularly ironic that the London "European Premiere" celebrating the first black** superhero headlining a movie in the Avengers cinematic universe turned out to be a NON-INCLUSIVE event.
LOL. Nice one, Disney.
Until next time!
** am I allowed to use that word? Is 'coloured' better? actually, the point I'm making is that either words matter or they don't so ... (feel free to complete that sentence..)
screengrabs below : premierescene, markmeets and allinlondon are all premiere resources. while they admit that their information is the best that can be offered at the time, and is subject to change, this 'event' was referred to as an 'event' in the same way as any premiere even AFTER the event had taken place.