September 4th, 2012
At last year's 2011 GQ Awards, the planets aligned, I had a great position, Charlize Theron showed up and smiled, angels sang, birds tweeted and all was good with the world. So naturally, this year, faced with the choice of a Jude Law / Keira Knightley premiere or This Year's GQ Awards, I went for the GQ Awards.
I got there about 3pm. My spot was a mirror image of last year. And then things went downhill.
So... that was that. Was it worth it? Well... kind of. But also not really. Events like this bring home even more so the fact that these events are MANUFACTURED. There incestuous. They're cordoned off. They purport to involve the public, but the public are the last people in any way involved. And let's recap. The GQ Men of the Year Awards had:
* A WOMENs award at a Mens Award night.
* A Solo (but not Group) artist award for music.
* A Politician Award (politicians are voted for, so having an award that you vote for would be... redundant? At least somewhat?)
* An International Breakthrough Award for a performer who made his first breakthrough in 2004. Or possibly 2009. Or possibly 2011.
* Separate "Inspiration", "Legend", "Icon"; and "Outstanding Achievement (unspecified as to what specifically)" and "Lifetime Achievement" Awards. Next year, why not add "Awesome", "Supercool", "Fantastic", and "Mega"?
* "Entrepreneur" Award. Which is effectively bestowing an award on people whose main motivation was doing something for money!
That said, if they invite me to shoot the event, I'd be happy to say yes in exchange for money.
Until next year? Maybe...